As the beauty market evolves and product functions multiply, packaging is no longer just a container. It’s a core part of brand strategy.
It determines whether a product catches the eye, reinforces its purpose, and builds user trust.
Today, packaging has moved from a supporting role to a leading one. The question is:
Is your packaging still just functional, or is it helping your brand sell?


Why Many Brands Struggle with Packaging Decisions
After years of working with international beauty brands and monitoring global skincare trends, FUNT Packaging has identified recurring challenges:
       • High-performance ingredients losing efficacy due to unsuitable packaging. 
         For instance, Vitamin C formulations are highly sensitive to air and light.
         The Ordinary once faced this issue. Their Vitamin C serum turned yellow quickly after opening because of transparent bottles and wide openings. The brand later switched to dark, airtight packaging to prevent oxidation (Allure, 2018).
       • Clinique’s innovative solution set a benchmark.
          Its Fresh Pressed Daily Booster with Pure Vitamin C 10% separates the Vitamin C powder from the serum inside sealed mini-capsules. Users mix it only before use, ensuring maximum potency. This design innovation became a key selling point (Beauty Packaging, 2018).

To address these challenges, FUNT developed a diverse range of packaging systems, such as refillable, dual/triple, and airless bottles. That protects sensitive formulas and shorten product development time through efficient testing and sampling.


When Brands Want More Than Basic Functionality

         • YSL’s Touche Éclat became iconic for its click-pen brush design, combining precision, luxury, and usability (Cosmetics Business, 2022).
         • By Terry’s Light-Expert Click Brush integrated foundation and brush for quick touch-ups, proving how functional packaging can transform user experience (Beautiful With Brains, 2016).

Such cases show that real product innovation often begins with packaging, not formulation.


Bridging the Gap Between Ideas and Manufacturing

When Drunk Elephant insisted on its signature twist-lock airless bottle, ODM factories initially refused due to complexity. Partnering directly with packaging suppliers, the brand developed its now-iconic system, one that defines its identity (Business of Fashion, 2019).
Recognizing this, FUNT built a full line of rotating and modular airless bottles, including refillable options, to offer both formula protection and sustainable flexibility.


Packaging as a Reflection of Value

Premium packaging reinforces premium positioning.
La Prairie’s Caviar Collection uses heavy glass and metal accents to convey stability and luxury, justifying its high price.
Meanwhile, mid-tier brands with similar ingredients but basic plastic packaging often fail to convince consumers of equal value (Vogue Business, 2020).

FUNT’s luxury packaging solutions help brands maintain ingredient integrity while creating a distinct sense of sophistication, turning packaging into a visible extension of brand equity.

Designing for Distinction
        • Fenty Beauty’s hexagonal foundation bottle, a custom mold investment, became an instantly recognizable symbol of the brand (Elle, 2017).
        • POLA’s B.A. series continuously evolves its geometric bottle shapes with each generation, enhancing both artistic value and brand continuity (POLA Annual Report, 2021).

Following these examples, FUNT focuses on geometric, multi-faceted, and asymmetrical bottle designs that deliver not only function but also artistic distinction and emotional impact.


FUNT’s Role: A Strategic Packaging Partner

FUNT isn’t just a supplier that sends quotes and samples.
We participate early in product concept development—
        • Advising on structure and material selection based on formula and marketing logic
        • Offering full options across glass, plastic, vacuum, dual/triple chambers, tubes, and applicator designs
        • Providing a range of finishes from minimalist to luxury

Your brand brings the formula and vision.
FUNT helps you express it through design.

Emerging Trends FUNT Observes Globally

        • Multi-chamber systems: For formula freshness and active stability
        • Functional & applicator-integrated designs: Expanding skincare into everyday usage
        • Glass revival: Combining luxury feel with refillable, sustainable systems
        • Visible sustainability: Replaceable and refillable mechanisms as design statements

If You’re Facing These Challenges…

        • Having great formulas but can’t find the right bottle
        • Feeling stuck with packaging that limits your creativity
        • Competing brands upgrading faster than you
        • Wanting packaging that looks as valuable as the product inside

Then it’s time to talk to FUNT Packaging.
We don’t just provide containers, we help brands turn design and strategy into market strength.
 Contact FUNT today, and make sure your packaging evolves as fast as your formulations.